Saturday, May 23, 2020

Samuel Slater and the Textile Revolution

Samuel Slater is an American inventor who was born on June 9, 1768.  He built several successful cotton mills in New England and established the town of Slatersville, Rhode Island.  His accomplishments have led many to consider him to be the Father of American Industry and the Founder of the American Industrial Revolution.   Coming to America During the United States early years,  Benjamin Franklin and the Pennsylvania Society for the Encouragement of Manufactures and Useful Arts offered cash prizes for any inventions that improved the textile industry in America. At the time, Slater was a young man living In Milford, England who heard that inventive genius was rewarded in America and decided to emigrate. At the age of 14, he had been an apprentice to Jedediah Strutt, a partner of Richard Arkwright  and  was employed in the counting-house and the textile mill, where he learned a lot about the textile business. Slater defied the British law against the emigration of textile workers in order to seek his fortune in America. He arrived in New York in 1789  and wrote to Moses Brown of Pawtucket to offer his services as a textile expert. Brown invited Slater to Pawtucket to see whether he could run the spindles that Brown had bought from the men of Providence. If thou canst do what thou sayest, wrote Brown, I invite thee to come to Rhode Island. Arriving in Pawtucket in 1790, Slater declared the machines worthless and convinced Almy and Brown that he knew the textile business enough to him a partner. Without drawings or models of any English textile machinery, he proceeded to build machines himself. On December 20, 1790, Slater had built carding, drawing, roving machines and two seventy-two spindled spinning frames. A water-wheel taken from an old mill furnished the power. Slaters new machinery worked and worked well. Spinning Mills and the Textile Revolution This was the birth of the spinning industry in the United States. The new textile mill dubbed the Old Factory was built at Pawtucket in 1793. Five years later, Slater and others built a second mill. And in 1806, after Slater was joined by his brother, he built another. Workmen came to work for Slater solely to learn about his machines and then left him to set up textile mills for themselves. Mills were built not only in New England but in other States. By 1809, there were 62 spinning mills in operation in the country, with thirty-one thousand spindles and twenty-five more mills being built or in the planning stages. Soon enough, the industry was firmly established in the United States. The yarn was sold to housewives for domestic use or  to professional weavers who made cloth for sale. This industry continued for years. Not only in New England, but also in those other parts of the country where spinning machinery had been introduced. In 1791, Slater married  Hannah Wilkinson, who would go on to invent two-ply thread and become the first American woman to receive a patent.​ ​Slater and Hannah had 10 children together, although four died during infancy. Hannah Slater died in 1812 from complications of childbirth, leaving her husband with six young children to raise. Slater would marry for a second time in 1817 to a widow named Esther Parkinson.

Tuesday, May 12, 2020

Arnolfini Analysis - Free Essay Example

Sample details Pages: 4 Words: 1299 Downloads: 3 Date added: 2017/09/16 Category Advertising Essay Did you like this example? James van Eyck. Arnolfini Double Portrait: Art Analysis Jan Van Eyck. Arnolfini Double Portrait. Don’t waste time! Our writers will create an original "Arnolfini Analysis" essay for you Create order (1434) Oil on wood, 33 X 22 ? † The National Gallery, London Jan van Eyck lived his life as a â€Å"valet de chambre†, which is basically a court painter. Van Eyck worked for John of Bavaria until 1425, which is coincidentally when John of Bavaria died. Then he went to work for Duke Philip the Good of Burgandy as a â€Å"valet de chambre† as well. Jan van Eyck was a well paid court employee when he first began work but within the first few years his salary was twice that of when he initially started. His salary and position in the court system made Van Eyck a successful artist in comparison to other Netherlands artists, whose survival was dependent upon what they made from paintings alone. Jan van Eyck did paintings for private customers outside of his salaried job. One thing that is unique about Van Eyck is that he signs his paintings in rare and unusual places, an example is the Arnolfini Double Portrait. The Arnolfini Double Portrait is an oil painting that was done on an oak panel that was dated by Van Eyck in 1434. This particular painting has been known by a couple of titles such as The Arnolfini Wedding, The Arnolfini Marriage and the Portrait of Giovanni Arnolfini and his Wife. This painting is not very large in size it measures 33 X 221/2† but it does have a large story to tell which is not exactly obvious in the painting itself. The painting is thought to be a portrait of Giovanni Arnolfini and his wife, in their home in the Flemish city of Bruges. This painting was bought by the National Gallery in London in 1842. Today the painting is in really good condition considering how old it is, the paint loss is minimal and has been touched up. Van Eyck used vertical and horizontal lines to show the depth of the room as well as the objects in the room. At first glance, the painting is very realistic and depicts a man and a woman that are holding hands. The couple is obviously inside a room with a substantial amount of light coming through the windows, and the woman appears to be pregnant. The couple is assumed to be Giovanni di Arrigo Arnolfini and his wife Giovanna Cenami and is supposedly painted in their bedroom. This particular painting is also suggested to be a form of a marriage certificate for the couple. Van Eyck has many hidden meanings to things in this painting. Once you look closer at the painting you will notice small things such as the chandelier candle holder only has one candle lit on the entire thing. This is supposed to symbolize marriage in the Flemish culture and the one candle being lit is also supposed to symbolize the presence of the Holy Spirit. After doing some research on the painting I found out some really interesting information and different perspectives about this ordinary looking painting. I went to wiki first to look up the overall information about the Arnolfini Double Portrait. According to the wiki the way in which the couple is standing shows a conventional 15th century view on marriage and the roles. By the young woman standing next to the bed and being next to the man in the portrait shows her role as the caretaker while his position next to the open window shows that his role takes place outside of the house. Another thing that Jan van Eyck did to symbolize the role of the two was by their gazes; Giovanni was looking straight ahead while she was not looking straight ahead but directly at her husband to her right. The way in which the couple’s hands are positioned is yet another indication of the roles in which the two play. His hand, according to wiki, represented his commanding position of authority, while her hand is in a more submissive position. This doesn’t directly mean that her role is any less than his but that they are on a more equal level. Her face may be gazing at him, this shows that she is his equal because she is not looking down at the floor; by her not looking directly at the floor it also shows that the couple comes from wealth. I had learned in my art appreciation class from high school that the wife in the painting appears to be pregnant but actually was not. In that era it was the amount of material that measured your wealth, by the woman having an excess of material that she has to hold up symbolizes that they are a wealthy couple. Also an interesting fact that Mrs. Guthrie shared was that the woman in the painting supposedly died without ever having a kid, so if that is the case then the woman could not be pregnant but only appears to be pregnant. After doing some more research and reading I found out that the style of clothing for wealthy woman was very similar to her dress, which further supports the reason for Van Eyck to paint her in that fashion. Another opinion of her attire is that it symbolizes fertility and the hope for a child in the future. The green color of her dress also means hope and the white cap could mean that she is either a virgin or already married to Giovanni. The shoes being off and to the side of the room is said to be done out of respect for the wedding ceremony and to symbolize that the ceremony is taking place on what was known as holy ground. Another interesting fact I found was that during this era husbands would give their wives clogs to show stability and tranquility. Behind the couple you can notice that the curtains on the bed and bed set are both red which signifies love, and red on the bed shows the physical part of love as a married couple. Van Eyck used many different things to signify the couple’s desire to have a child. The dog in the front center helps to symbolize this. If you look to the headboard you can see what is thought to be a carved figure of Saint Margaret who is supposed to be the saint of pregnancy and childbirth. You can look past the subjects and see that there is a mirror in the back of the room, you may not be able to correctly identify what is seen in the mirror unless you zoom in and look a little closer. Once you look closely at the mirror you will see that around the frame of the mirror there are different scenes that are from the Passion of Christ and could quite possibly represent the promise of salvation from God. Also the thing that I found even more interesting was that Van Eyck painted himself and another person being present in the mirror. This further supports the idea that this painting is actually a form of a marriage certificate since there were witnesses present. Jan van Eyck did an awesome job on capturing this moment in time. He created this painting with nice complimentary colors that have meaning behind them such as the uses of red and green. This particular painting he chose to use oil paint instead of the easier choice of tempera paint. With the oil paint he was able to blend the colors together by painting wet in wet to give the painting a three dimensional form. Van Eyck was truly a talented artist from his time and this particular painting shows just how talented he was. Works Cited https://en. wikipedia. org/wiki/Arnolfini_Portrait https://www. ibiblio. org/wm/paint/auth/eyck/arnolfini/

Wednesday, May 6, 2020

Role of Government in Capitalism Free Essays

Free market capitalism is a system of  economics  that minimizes government intervention and maximizes the role of the  market. A free market economy is based on supply and demand with little or no government control. A completely free market is an idealized form of a market economy where buyers and sellers are allowed to transact freely (i. We will write a custom essay sample on Role of Government in Capitalism or any similar topic only for you Order Now e. buy/sell/trade) based on a mutual agreement on price without state intervention in the form of taxes, subsidies or regulation. Government  regulations, trade barriers, and labor laws are generally thought to distort the market. In practice, no country or jurisdiction has a completely free market. How Much Government is needed in the free capitalism arena? Should we expand our faith in free market capitalism, or do we need government intervention in each and every aspect of business economy? The role of government just considered is to do something that the market cannot do for itself, namely, to determine, arbitrate, and enforce the rules of the game. Railroads, Parks, Highways are an excellent example. A good society requires that its members agree on the general conditions that will govern relations among them. The basic roles of government in a free society is to provide a means whereby we can modify the rules, to mediate differences among us on the meaning of the rules, and to enforce compliance with the rules. According to Adam Smith, self-interest (not selfishness), property rights and division of labor are three important interrelated pillars of economic growth. Some of the market values include the below and the failure can happen if we miss any of the below qualities. * Discipline * Honesty and trustworthiness * Tolerance * Cooperation * Courtesy * Enterprise * Responsibility Market failure occurs due to many reasons. Some of those reasons are: * Monopoly power * When producers do not fully bear total costs of products or are unable to capture all benefits of producing products. * When there is a common property resource. Common property is nobody’s property, hence the property is misused. * Lack of information, misinformation or asymmetry of information. * Risk and/or uncertainty * Economic Bubbles * Environmental Pollution. * Exploitation of Workers. * Unsafe and Ineffective Products. * Corporate Fraud and Theft. * Neglect of Public Goods. * Neglect of Social and Public Investments. * Hidden Information. * Inability to Plan. Boom and Bust Cycles. * Lack of Markets. * Poverty and Economic Inequality. * Lack of Opportunity and Economic Mobility. There are a host of other areas where free markets will not work efficiently and promote public welfare without some government intervention. For example, areas of product safety, workplace safety, airwaves allocation, oil and gas exploration. There fore government intervention is essential for the working of free and competitive markets. Role of a government in a market economy should: * Provide a legal system to make and enforce laws and to protect private property rights. Provide public goods that individuals or private businesses would not provide. * Correct market failures such as external costs and economic slowdown (unemployment) * Maintain competition by regulating monopolies * Stabilize the economy by reducing unemployment and inflation and promoting economic growth. We can give two great examples where government intervention is needed 2001 dot. com bubble and subprime mortgage crisis. For 2001 . com bubble, government has to step in and put some regulations in the market to curb the crisis. In late 2008 US financial markets seemed near collapse. The financial community’s near collapse had been most directly ignited by the subprime mortgage crisis; a situation in which the nation’s housing bubble burst and millions of Americans were no longer able to pay their home mortgages. Lending had essentially frozen. A great name in banking, Lehman Brothers, went bankrupt while Wall Street powers Bear Stearns and Merrill Lynch, facing failure, were sold. One estimate is that the total Federal Reserve aid package, at its peak, reached $3. 3 trillion. Through its Troubled Asset Relief Program (TARP) and other initiatives, the government assisted companies considered â€Å"too big to fail. The government undertook various stimulative measures including tax breaks, bond sales, and direct injections of federal money to prop up the badly faltering economy. In a centerpiece of the stimulus effort, about $800 billion was spent on such projects as road construction, extension of unemployment benefits, help to states in meeting Me dicaid costs, and high-speed rail transportation. National unemployment was in the 10 percent range, and the government decided to use all of its powers to quickly build jobs and otherwise rescue the economy to avert a total crash. Some of the government programs might put the country in more and more debt situation and for example cash for first-time homeowners, cash for clunkers, payroll tax reductions a year at a time, Obama Care, subsidies for electric vehicles, cash for investments in green energy, taxes on medical devices, a Fed that now is not just managing inflation, but also trying to improve the economy through artificially low interest rates over a very long period of time and a major increase in new regulations. All of these interventions have impacts on the costs of products and services, prices of those products and services. Even biggest democratic countries like India are planning to privatize lot of government sectors for example trash, transportation. The government currently ties a noose around the neck of the free market in a multitude of ways. It has rules and regulations, favors to special interest groups, currency debasement by inflating the money supply etc. , All these things disrupt the free market. There is no doubt that government alone cannot make an economy work for the betterment of all its citizens. It does need to partner with a  progressive  private sector to make that happen. Limited government and show the presence wherever needed, makes government the strongest ally in the business world and we can create a better business together. References: http://books. cat-v. org/economics/capitalism-and-freedom/chapter_02 http://highered. mcgraw-hill. com/sites/dl/free/0073525006/928301/McAdams_10e_Chapter_1. pdf http://www. governmentisgood. com/articles. php? aid=13;print=1 How to cite Role of Government in Capitalism, Essay examples

Saturday, May 2, 2020

Assessment of ALDI Marrketing Plan

Question: Discuss about the Assessment of ALDI Marrketing Plan. Answer: Introduction Today, marketing is a fundamental aspect and have assisted most companies around the globe to achieve growth potentials. Apparently, institutions that value total quality management and customer satisfaction usually position the business at a good point to compete favorably in the market (Wilkie, et al. 2015, p. 424). To favorably compete in the dynamic business environment, most organizations align their objectives with its functions units including the finance, human resource, and operation management. The selection and targeting of the right customers and provision of customer-centric products are among the primary considerations that most business has relied on to develop marketing strategies. Efficient marketing requires the employment of professional marketers who can perform an appropriate media planning and ensure enacted measures culminates to the desired objective. The most important factors of production are the qualified marketing department, operation management, and abo ve all the financial resources (Stannage, 2106). Marketing, therefore, is the process of positioning the product to the consumers to influence their buying decision (Kotler Keller, 2016). A focus is usually on the customer's purchase behavior and afterwards informing and promising them that the qualities they might be seeking are contained in the product. In the report, I have explored the marketing strategies used by Aldi Australia in overcoming the fierce competition that has existed in Australia market for a long period. Also, the report has described the background of Aldi, followed by an analysis of the marketing strategies the company has used since the incorporation in 2001, and further offered recommendations to boost marketing strategies currently used. From the conclusion, it is apparent that marketing is a critical function that plays pivotal roles in the success of business, more so, the Aldi Stores in Australia. Background of the company History about Aldi dates back the year 2001 when the players in the grocery industry recognized its presence in Australia market. Before this period, the company was in operational but under different names and if not, it was under different management and existed in other countries. Aldi operates beyond the borders, for instance, most of Europe, and it majorly deals in the grocery industry (Grant Butler, 2011, p. 49-90). Because the report intended in assessing the marketing strategy plan for Aldi in Australia, other areas like the United Kingdom and the United States where the company operates were not captured. Despite starting when a significant market share was dominated by Woolworth and Coles, the embrasure of technology and adoption of low pricing strategy has enabled it overpower these competitors and emerge as one of the best supermarkets to shop in Australia (BBC, 2015). Besides, Aldi makes a monthly sale of more than a billion every month where an average of 6.1 million people shops in Aldi stores located all over the country. The investment of about $2.8 billion in the grocery industry shows that the company is large and there and it records an annual turnover of about $7billion. However, measures need to be enacted to enhance the implementation of marketing strategies, in consideration of the changing customer needs and preferences. The company is currently aiming at establishing more stores in the Southern region of Australia to increase the number of stores from about 450 stores (Ruddick, 2012). However, the expansion in the major city has been a problem because of the discriminative State regulations governing planning and developments in urban cities. These bureaucracies existing for smaller firms to establish development projects in the major city has negatively impacted on the pace of infrastructural growth for Aldi. This restriction has bee n a major setback to the administration of the company. Marketing analysis In the recent days, the technological breakthrough has been the primary factor that has significantly boosted the efforts of sales persons and promoted media planning. Aldi has appropriately utilized the, marketing mix 4ps, promotional mix Mc Kinsey 7s, opportunities and strengths and financed promotional and marketing plans (Pash, 2016). A thorough understanding of the external environment through the use of environmental tools assists the management to gain knowledge about; the magnitude of competition as well as customers purchasing behaviors (Solis, 2011, p. 201-202). Relying on the internal environment is importance in customizing on the strengths and opportunities. Over the period, Aldi has been keen in applying a marketing approach that tally with the company financial ability (Pash, 2016). This part has, therefore, assessed the marketing strategies and further proposed other approaches to be applied by the management of Aldi. Aldi marketing strategies since it began Aldi is a famous company in the provision of quality products at relatively low prices. In addition, its marketing strategies are well known to buyers because they focus much on the market needs and company mission. Indeed, Aldi has been more influential to suppliers and manufacturers to offer quality products at lower prices (Muston, 2014). The company has, however, applied the following sales and marketing measures to convince and attract customers. As we talk today, Aldi is one of the leading sellers of grocery products to the most of the people in Australia who are known to uphold price sensitive character. First and foremost, Aldi has utilized pricing strategy to win the favor of the customers. The approach has involved selling quality products to customers at the lowest price. Despite the company just being a dealer, it has managed to offer its products to consumers at affordable prices. Additionally, their services have been satisfactory. From statistics, the company offers its products as cheap as at 25%, in comparison with the prices offered by other supermarkets (Chung, 2015). Secondly, Aldi has applied marketing mix and sales promotional mix. These two are the major approaches used by companies. Aldi is not an exceptional. The marketing mix has included the elements of price, product, place and price (Voberda, et al. 2011). The price aspect however, was a major strategy as discussed above. The marketing mix led to the distribution of the products near customers. Aldi has established most stores at convenient places that are reached by customers. Marketing mix has, therefore, been greatly depended on by the company and it was successful because of the unlimited support from the shareholders (Lancaster, et al. 2002). Furthermore, it has utilized advertising through electronic media like the Television and Radio. It has an excellent record in monitoring the effectiveness of the advertising media as well as media planning. Apparently, these two forms are reached by most of the target market served by Aldi. Also, Aldi has been using differentiation strategy. Under this approach, it has ensured that the right products are offered to the customers. They offer products that are needed by consumers but not any product (IBIS world, 2016). And the interesting part above all is that these products are usually of the best quality. Users found it very unusual to shop in Aldi stores where there is a variety of products, of high quality and at the lowest cost. Sincerely, this approach is the best holistic experience customers have had from Aldi. Strategic options for Aldi moving forward As per now, Aldi is still performing well in the grocery industry. The success is not only in Australia but also experienced in the other parts where the company has affiliates. With the developments experienced in technology, businesses are imperatively required to perfect the current operational and marketing approaches (Bradley, 2010, p. 90-120). Therefore, the enhancement of these strategies can be possible through normal changes based on the prevailing market conditions. Some of the additions and considerations that are supposed to be implemented by Aldi are discussed below: First, Aldi has to embrace integrated marketing communications. Through this method, the marketing approaches utilized are usually complemented by the others. Those that become ineffective are, however, are boosted by the other. Consequently, a large number of customers will be reached. However, this approach works well if the organization has enough funds to finance the initiative (Kotler Keller, 2016). But the long-term effect is that it enhances most number of the targeted population to reach more information. Secondly, it should adopt creativity and innovations through incorporating technology into organizational processes. For example, talented employees indeed bring new ideas and methods of overcoming the fierce competition on the market. Being a company that has redefined the grocery industry in Australia, and applying the cost leadership approaches, it will be ironical to found that the same company is lagging behind in technological know-how. The adoption of technology will automatically enhance the use of social media, internet, and other electronic sources to promote its products (Lancaster, et al. 2002). In the long run, the company will found itself in a scenario where other transactions will be conducted by e-commerce. Thirdly, Aldi should focus on the use of publicity. Substantial investment in publicity will foster a good relation with the customers who will consequently develop customer loyalty. Though it has been involved in a marketing campaign, this trend should continue by adding more focus on it (Shimizu, 2016, p. 25-26). Lastly, it should enhance the marketing mix strategies by using appropriate sales promotion techniques. Through market research, the firm can understand when to use a particular form of marketing and sales promotion mix (Reicheld, et al. 2010, p. 121-126). For these methods will timely inform the consumer about the new developments in the products and price to offer them an opportunity to perform price comparison. Most importantly, Aldi should use appropriate form according to customer segmentation to ensure everybody has sufficient information about the company. Conclusion Wrapping up, it is apparent that marketing is a fundamental subject for any organization. An effective marketing strategy will be the reason for the success, contrary in which failure will be inevitable. The management of Aldi applies effective sales and marketing techniques that were much customer-centric which have resulted in this unquantifiable success. For instance, the pricing strategies have attracted most customers to prefer purchasing the products from Aldi stores. However, this method was not the only strategy that resulted in the success. There are others like advertising, public relations, market campaigns, differentiation and more. It thus implies that there is a great need for businesses to consider all possible measures for them to withstand the changing market. Most importantly, the opportunities and strengths should be adequately relied on in turning the hostile external environment bearable. The marketing mix 4ps and Mc Kinsey 7s model should appropriately combine f or the goal of meeting organization short and long term objectives. Through embrasure of the discussed topics, Aldi has managed to reach where it is and considering the plans that are already in place and the company will still grow. References BBC, (2015). Aldi overtakes Waitrose's market share. BBC News dated 8th April, 2015. . [Online] Accessed on 19thJan, 2017, from: https://www.bbc.co.uk/news/business-32218170 Bradley, Nigel (2010).Marketing Research: Tools and Techniques. Oxford University Press, Oxford, p.90-120 Chung, F. (2015). The Supermarket switch is on as Aldi takes top award in customer satisfaction: Business retail July 21 2015. Accessed online on 19th Jan, 2017, from: https://www.news.com.au/finance/business/retail/the-supermarket-switch-is-on-as-aldi-takes-top-award-in-customer-satisfaction/news-story/3ce35413bb26d01118190010c9cb0916 Grant, R., Butler, B. (2011). Contemporary strategic management: An Australasian perspective, John Wiley and Son Australia, 5(21), 54-90 IBIS world, (2016). Supermarkets and Grocery Stores in Australia: Market Research Report. Retrieved on 19th Jan, 2017, from https://www.ibisworld.com.au/industry/default.aspx?indid=1834 Kotler P Keller, (2016). Marketing Management 15th Global Edition published by Pearson Education Australia Pty Ltd. Lancaster, G., Massingham, L. and Ashford, R. (2002). Essentials of Marketing: Fourth edition. New York: McGraw-Hill. Muston, P (2014). Marketing Practices and Strategies for Aldi:slide share, retrieved on 19 Jan, 2017, from: https://www.slideshare.net/paulmuston3/aldi-marketing. Pash, C. (2016). Aldi opens its battle with Coles and Woolworths in South Australia: Business Insider Australia. Accessed on 19th Jan, 2017, from: https://www.businessinsider.com.au/aldi-opens-its-battle-with-coles-and-woolworths-in-south-australia-2016-2 Ruddick, G. (2012). Billionaire Aldi heir Berthold Albrecht dies at 58. Retrieved on 19th Jan, 2017, from: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9729434/Billionaire-Aldi-heir-Berthold-Albrecht-dies-at-58.html Reicheld, Z and Sasser, N. (2010), Enhancing Customer Retention Through Relationship Marketing, Journal of Marketing, 6 (11): 121-126. Shimizu, Koichi (2016). Co-marketing (Symbiotic Marketing) Strategy: (Japanese) 5th edition, Souseisha Book Company, pp.25-62. Stannage, T. (2106).Marketing help: Marketing Strategies that work. Business Consultancy Services,weblog post,retrieved 19 January 2017, from: https://timstannage.com.au/marketing-help/. Solis, B. (2011). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley Sons, Inc. pp. 201202. Voberda, H., Morgan, R., Reinmoeller, P., Hitt, M.A., Ireland, R.D., Hoskisson, R. (2011) Strategic Management: Competitiveness and Globalization, South Western: Cengage Learning. Wilkie, D., Johnson, L., White, L. (2015). Overcoming late entry. The importance of entry position inferences and market leadership: Journal of Marketing Management, 31: 424